Originating in Shanghai, the Feiyue sneaker first appeared in the 1920s. This small shoe made of light material, that has guided the paths of all social classes in China, has crossed continents, arriving in Europe in 2006, where it was picked up by a team of French enthusiasts, fascinated by sneakers and urban culture.Losing nothing of its vintage and authentic charm, Feiyue has undergone a series of transformations. With a gradual evolution of practices, blending in French and international influences, the brand is now set to conquer the walkways of Western cities.
China actually can be a trendsetter too. 1920's we have already got this cool design. but no one know it. since 2006, a guy from the west bring Feiyue alive. a shoe cost 12 rmb, now it cost 50euro in the west, what the Fxxk!!
in this case, Chinese brand is lack of branding and good marketing skill. otherwise, we will take the western fashion down, just like 911. boom!!!
This is looking good!!! Oh~ "Feiyue" bought back a lot of my memories lol. I still have an unwear pair, and 3 pairs of "Huili" too.
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I bought one just few days ago... :P
回覆刪除It is just $28 RMB...soooo cheap!!
Where can I get one in Shanghai?
回覆刪除Isn't Feiyue entering the US market now? Do you think they will open up a retail store or sell them at Foot lockers or multibrand sports stores?
it takes 86 years to get noticed!!!!!
回覆刪除they should do more promotion!
but anyway it's a cool story!